Trending this week is a viral story about Nike releasing a “Starbucks Edition” sneaker which is brown-colored with streaky swirls of khaki, which of course looks like the steam from a fresh cup of joe. Definitely another eye-catching / click-bait idea…
What’s in a Name? AWSI More Than Just Words…
May 23, 2016 by Leave a Comment
The Mets’ Class AA affiliate which has been located in Binghamton, N.Y., since 1992, is now in the process of coming up with a new name that is “less bland.” Four of the choices being voted on allude to the local merry-go-rounds that have given Binghamton the nickname the Carousel Capital of the World…
NVC the 0522 Edition: Reimagining — Apple, Bud Ameri-Can, Hershey Bars and More
May 22, 2016 by Leave a Comment
Reimagine this and this and this… Big brands like Apple, Budweiser, Hershey and Nintendo have been busy for sure. For the curious consumer, there’s a lot going on.
AWSI: Like the Look of Persol’s New Generation Storytelling…
May 18, 2016 by Leave a Comment
Persol engages the “new generation” with an engaging campaign that encourages participation via Instagram. All this to support the retro sunglasses from the days of the “King of Cool.”
Dear Netflix – Ponderables on How to Protect this Prince…
May 12, 2016 by 1 Comment
Our previous post was focused on what makes The Little Prince movie so special that it really should be protected. This one delves into potential next steps for Netflix to ponder as they work on distribution plans for this awesome, labor-of-love, animated feature film directed by Mark Osborne.
