AWSI: Active Exploration – Part 3

In our Active Exploration post (Part 2) we teased / mentioned “another San Diego discovery.” Here it is. The picture of a vintage mid-century Volkswagen Beetle convertible with a surf board poking out of its top was an eye-magnet. What’s essential here IS invisible to the eye.

AWSI: What’s Visceral Got To Do With It…

Our periodical “ponderments” over the weekend weren’t limited to The Wall Street Journal. We had some time to catch up on “The Times” (as in The New York Times) and the “Pink” section of The San Francisco Chronicle. What caught our eye was a word in common, “visceral,” that was used in talking about a new theater production and a new film…

If You Engage Them, They Will Sell…

That seems to be the message that Sprint Business is communicating in an ad campaign which actually kicked off two months ago, but caught our attention on Tuesday. In the Marketplace section of The Wall Street Journal, Sprint Business took out a full page (B5).  The bottom was an actual… more »

AWSI: Crunching On is a Good Thing, But…

Almonds are good for you.  We know that.  A handful of “toast ’til toasted” almonds can do wonders for maintaining your energy level. We were amused by this ad promoting California almonds that appeared in Sunset Magazine’s October 2014 issue.   That energizer almond kid certainly was an eye catcher… more »

Get it Now: Taming of Viv on Kindle and iBook…

We are thrilled to announce that “The Taming of Viv” is now available in Amazon Kindle format. Just click here. For those with an iPad, please give our multi-touch demo a try. You can find it here. You can also test drive the preview serialized edition here on the website…. more »