SCMF Musings: Stop! Hammer Double-Time…

The “Do. No. Harm.” Command Hook MC Hammer is living a double life. He’s been spotted in an early July issue of Sports Illustrated “juicy raindancing” for Starburst as part of the brand’s ”Unexplainably Juicy” campaign.

AWSI: The $100 Million Story That Resonates…

The Secret Life of Pets” opened to a whopping $103.2 million over the weekend, according to studio estimates. Success attributed to its originality. We say its was something more…

SCMF Musings: Is $8 Cereal the New $4 Toast?

Has hipster toast given way to gourmet cereal? Kellogg’s to offer playful recipes in their Times Square cafe opening July 4.

SCMF Musings: A Talking Steering Wheel??

A #SCMF discovery — Turner the talking steering wheel meet Chevron’s talking cars and Pixar’s “Cars.” While you are at it, check out some Aardman stop motion animation…

NVC the 0626 Edition: Pairings LEGO, Porsche, Tesla, Paris Beers, Crayola and More…

Playful pairings rule this edition of NVC. Cars, beer, retail and drawing therapy. Ads that entertain and a theme song revisited —I’m not afraid…