Cool for the summer… Honda steps up Civic X launch with driving shoe that pays tribute to the three core design aspects of the new 2016 Honda Civic…
SCMF Musings: Product Placement and Nike Waffle Sneakers
March 29, 2016 by 2 Comments
DesignTAXI sent an email newsletter the other day that had “Is Nike’s ‘breakfast’ sneaker a hoax?” as a part of the Subject line. Of course, we stopped to peruse…
AWSI: Cultivating Golfer Confidence is Doable – Part 2
March 24, 2016 by 1 Comment
Last week we did an AWSI post in response to the WSJ piece: Americans Want to Play Golf—Until They Try It. In this post, the emphasis is on ways to practice to gain competence (and confidence)…
AWSI: Cultivating Golfer Confidence is Doable – Part 1
March 17, 2016 by 2 Comments
Earlier this month there was an article in The Wall Street Journal bemoaning the fact that though plenty of people are taking up the game of golf for the first time, very few of them are sticking with it. So what else is new? Annie has some thoughts in the first of a series of posts…
AWSI: The Rio Advertising Games HAVE Begun…
March 8, 2016 by Leave a Comment
While perusing AdAge, we came upon this story (Non-Sponsors With Olympic Dreams Must Beat March 27 Deadline: New Sponsorship Rules Alter Olympic Marketing Playbook). Say what? How can that be?
