MLB’s midsummer classic (All-Star Game) had disappointing ratings (less than 10 million viewers) . But is there more to the story than what’s being reported?
AWSI: The $100 Million Story That Resonates…
July 13, 2016 by Leave a Comment
The Secret Life of Pets” opened to a whopping $103.2 million over the weekend, according to studio estimates. Success attributed to its originality. We say its was something more…
NVC the 0710 Edition: Transitions BlackBerry, Martha Stewart, Ramsey, Mr. Clean and More…
July 10, 2016 by 1 Comment
This has shaped up to be a “transitions” edition with some rewind and some re-imagining thrown in. BlackBerry EOL, Martha Stewart and Facebook Live (It’s a good thing!), Gordon Ramsey dashes for Glu Mobile and Mr. Clean sings?! Read on!
AWSI: Twinkies are a Survivor Thanks to the Brand Whisperer…
July 7, 2016 by Leave a Comment
Thanks to Brand Whisperer, Metropoulos, Hostess and Twinkies are surviving and thriving with an IPO coming soon. Also, look for fried Twinkies in a Wal-Mart near you. The playbook sounded familiar to us…
SCMF Musings: Big Boy vs. Big Boy – Who Knew?
July 6, 2016 by 1 Comment
A Big Boy is a Big Boy is a Big Boy, right? Not exactly. We discovered the makeover in this headline was NOT the Big Boy we thought…
