The Olympic hockey matches have been especially riveting for me ever since I read an article in The New York Times by Jeff Klein (It’s Not Political, but More Canadians Are Lefties). He pointed out that according to sales figures from hockey stick manufacturers, a majority of Canadian hockey players… more »
Soup: Neuromarketing & Why We buy
February 19, 2010 by 1 Comment
When I first read this story, “The Emotional Quotient of Soup Shopping Campbell’s Taps ‘Neuromarketing’ Techniques to Find Why Shelf Displays Left Some Customers Cold” in The Wall Street Journal (WSJ), I found myself talking at the newspaper. Mucking around with labels and the merchandising of soup cans may garner… more »
Off the Wall Jeans – Sony’s Up-cycling Project
January 26, 2010 by Leave a Comment
The Creativity Online website just posted a story about Sony’s Recycle Project Jeans. In brief, what Sony did was take outdoor banners that had been used for ad campaigns and turned them into jeans which they then sold by displaying them on the side of the Sony building in Tokyo…. more »
Google invades the Street
January 25, 2010 by Leave a Comment
I read about this in BrandFreak. Talk about product placement… Check out this bit of embedded branding! ###
Changing the Definition of Fast Food – The Chipotle Story
January 23, 2010 by Leave a Comment
According to a study conducted by Technomic (“Status and Future of Fast Foods: Consumer Trend Report” ), the perception of fast food is no longer confined to quick-service, drive-thru restaurants and convenience stores. The food industry research and consulting firm noted that a dual concept has emerged, consisting of traditional… more »
