According to a story that appeared in Marketing Daily, many brands are not properly leveraging social media channels to get the word out. The writer, Sarah Mahoney, referenced a study done by Yesmail Interactive titled, “Using Digital Market Intelligence to Drive Multi-Channel Success.†Michael Fisher, president of Yesmail, told Marketing… more »
Ad Copy & Making it Matter…
June 21, 2012 by Leave a Comment
While perusing The Wall Street Journal, I came upon one of HP’s new “Make it matter” ads with the headline: Twice the impact. Half the cost. For some strange reason, I stopped to read it. What caught my eye immediately was the use of footnotes (“fine print ahead!”). The ad… more »
Respect Yourself — A Good Message from an Unusual Source
June 20, 2012 by Leave a Comment
Looking at some old videos I put together got me on a Bruce Willis tangent. Not too many people know about the “Return of Bruno” album. Here’s Willis and the Pointer Sisters. I had used his cover of “Secret Agent Man” for a company video a long time ago. That… more »
Take a Break! Good for Creativity & Productivity…
June 19, 2012 by Leave a Comment
Phyllis Korkki’s Workstation column (“To Stay on Schedule, Take a Break”) in the Sunday New York Times recently covered the importance of taking breaks. A growing body of evidence shows that taking regular breaks from mental tasks improves productivity and creativity — and that skipping breaks can lead to stress… more »
Loving What You Do and Covering the Nut…
June 12, 2012 by Leave a Comment
There was a really good point was made in Adam Davidson’s “It’s the Economy” column which appears on Sundays in The New York Times Magazine. He was discussing the survival of mom-and-pop shops in the Greenwich Village. In fact, he set out on a mission to find out how in… more »
