In the August 4 edition of the NY Times Sunday Magazine, Heather Havrilesky “riffed” about the 1975 movie by Steven Spielberg called “Jaws” which has been credited with launching the obsession with summer blockbusters — namely because it was the first movie to make more than $100 million at the… more »
Archives for August 2013
August 12 Could Be the Day… Why??
August 15, 2013 by 1 Comment
While blasting through The Wall Street Journal I came upon a 2-page ad that made me stop — or rather do the equivalent of a double-take. Then it made me race to the Internet because I felt there was some ‘splainin’ to do. So, why August 12? Also, what was… more »
Circling Back: Twinkies Gaining Traction as Dude Food…
August 14, 2013 by 1 Comment
It’s been just about a month since we wrote about the return of Twinkies (They’re B-a-a-c-c-k: Twinkies Make Early Appearance at Wal-Mart). According to AdWeek, $3 million was spent on the campaign to reintroduce Twinkies to the market and the company can barely keep up with demand. They shipped 85… more »
Classics to Take a Lap in Monterey…
August 7, 2013 by 1 Comment
Sunday’s New York Times had a write-up about the 63rd Pebble Beach Concours d’Élégance (think awesome classic cars). First conducted in 1950, the Pebble Beach Concours d’Elegance is often described as being the world’s premier celebration of the automobile where only “the most beautiful and rare” automobiles are invited to… more »
AWSI: Farmers 15-Seconds of Smart is Awesome!
August 6, 2013 by 1 Comment
We think Farmers Insurance, and their agency of record RPA, are really on a roll from a creativity and breaking through standpoint. Back in January, they unveiled a series of 30-second , “It’s Smarter to Have a Plan” spots that were shown during college football bowl games. A nice break… more »
