Inspired by Pork? Humm…

The news recently broke that the National Pork Board is replacing “The Other White Meat” slogan with “Pork: Be Inspired.”

Yes, it is shocking and surprising.  Surprising because it is hard to believe that classic slogan is nearly 25 years old (Here’s a link to a story about it from 1987).

Now for the shocking part.  Okay, I get the rationale, but… inspired? By pork? I don’t get it.  An AP story quoted Ceci Snyder, the Des Moines, Iowa-based board’s vice president of marketing:

“The overall goal is to move sales of our product. We want to increase pork sales by 10% by 2014. To do that, we needed to make a stronger connection, a more emotional connection to our product.”

Inspired??  Sure, the smell of bacon may make people smile. But..

You get my point. Then again, I’m not the target audience. I don’t get inspired by food.

Anytime I think of bacon, I’m reminded of the “filthy animal” scene from Pulp Fiction.

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