Pupping It – Tunes for Chilling Out…

I just got turned onto the Peter Pupping Band (special thanks to my Jersey Pal Frank Gaff), and specifically, the album titled “Samba Night.’ Take a listen for yourself. Samba Pa Ti El Condor Pasa Barcelona Nights According to the band’s website, the Peter Pupping Quartet was formed in 1996… more »

Timing is Everything – Brands Miss Opportunities for Engagement…

According to a story that appeared in Marketing Daily, many brands are not properly leveraging social media channels to get the word out. The writer, Sarah Mahoney, referenced a study done by Yesmail Interactive titled, “Using Digital Market Intelligence to Drive Multi-Channel Success.” Michael Fisher, president of Yesmail, told Marketing… more »

LMFAO & The Adjacent Possible…

There was story in The New York Times by Melena Ryzik about Redfoo and Sky Blu — the two guys who together are known as LMFAO (“Party Rock Anthem”). Melena points out “The two men, who rap, sing and D.J., have high musical lineage: Redfoo, 36 (born Stefan Gordy), is… more »

Funny Ha-ha or Funny Uh-oh…

The other day, I got a text message that said, “Siri is funny.” Siri is a built-in app on iPhone 4S that lets you use your voice to send messages, schedule meetings, place phone calls, and more. The “funny” message arrived after one that Siri messed up. It was supposed… more »

Ad Copy & Making it Matter…

While perusing The Wall Street Journal, I came upon one of HP’s new “Make it matter” ads with the headline: Twice the impact. Half the cost. For some strange reason, I stopped to read it.  What caught my eye immediately was the use of footnotes (“fine print ahead!”). The ad… more »