I just became aware of another cool hockey phrase: Chicken-winged. It isn’t a reference to food. Rather it has something to do with one player holding onto another player’s stick in a “wing-like” fashion. A sort of tug-of-war ensues resulting in an inadvertent hooking penalty. That’s what happened during the… more »
Fear the Snow Shower?
May 3, 2011 by Leave a Comment
Just as there are unwritten rules in baseball, hockey seems to have their own as well. The one that’s got tongues wagging has to do with “snow showers.” In brief, snow showers occur when a hockey player skids to a stop in front of a goalie causing a spray of… more »
Coors Light Packaging: Shows Cold & Super Cold
May 3, 2011 by Leave a Comment
Packaging Digest posted about Coors Light’s latest in cold-activated packaging technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold… to Super Cold. The focus is helping folks know when to take their “super cold” beer out of… more »
T-Mobile Does Royal Wedding…
May 2, 2011 by Leave a Comment
According to AdAge’s Viral Video chart, T-Mobile’s “Life’s for Sharing,” Royal Wedding video has been a spectacular viral hit. Though there were no official corporate sponsors for the wedding of Prince William and Kate Middleton’s wedding festivities, that didn’t stop T-Mobile from leveraging the event. Visible Measures tracked T-Mobile’s uncanny… more »
Oakley’s Rolling-O in Sacto…
April 24, 2011 by Leave a Comment
We got a sneak peek of the Oakley Monster Truck. Dubbed the Rolling O, it is a demo mobile that got to Sacramento a week early. From Friday, April 29 through Sunday, May 1, 2011, the Oakley Rolling “O†Eyewear Lab will be at the Haggin Oaks Golf Expo to… more »
