AWSI Musings: Frorkin-A – McDs Gets Silly for Signature Sandwiches…

We introduced the “SNapkin” concept in this post. Here’s another to peruse and ponder.  Enjoy!—The Gang

They did it again. McDonald’s managed to create a short-lived campaign that went totally viral. This time, the cornerstone was the “Frork” — a fork made of fries. The campaign by Golin was impressive.

Created to promote its Signature Crafted Recipes sandwich line, the Frork was introduced in an “infomercial” starring English pitchman Anthony Sullivan, known for promoting such renowned American inventions as OxiClean and the GrillGlove (“great for lobsters!”).

Notable quotable:

McDonald’s chef Michael Haracz in a statement:

And while the Frork is supremely superfluous, it shows that McDonald’s is willing to do whatever it takes to help them enjoy every last bite.

Ah, well-stated and so totally tongue-in-cheek.

You can find the announcement here.

AWSI: This Frork (a fork made of fries) concept is rather amusing. For sure, it is a great way to draw attention to @McDonald’s new signature sandwiches. The silliness keeps ‘em relevant…

And The Enchanted Jukebox Sez…

Listen up… This Justin Timberlake song appears to be an inspiration for McDonald’s “Lovin’ it.”

Thanks for reading!

#SCMF !

—Dossie & The Gang

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