AWSI Musings: Frorkin-A – McDs Gets Silly for Signature Sandwiches…

Frork (a fork made of fries) concept is rather amusing and a great way to draw attention to @McDonald’s new signature sandwiches…

AWSI Musings: Fanatic Followers Flock to Freezer Aisle for Flavorful Halo Top…

Word of mouth and creative approach to marketing helps protein-packed Halo Top sell out in some stores, even with relatively high prices…

AWSI Musings: Lucky – Not Lucky…

Confusion as Lucky Peach subscription mailer –3 years Save 58% — raises hopes, but shutdown imminent per Eater and others…

AWSI Musings: Poutine Promo Prompts Posts…

A food-themed promo the Washington Capitals hockey team did when the Toronto Maple Leafs came to town gets fried on Twitter …

AWSI Musings: Stuffles Taste Great and are Fun to Make…

Stuffles feel so right when the weather gets colder. Try using food prep as a time to fire up your creative juices, then enjoy the results…