AWSI Musings: Reality Bites at B-Dub…

We introduced the “SNapkin” concept in this post. Here’s another to peruse and ponder.  Enjoy!—The Gang


Two words fit the recent trip we took to @BWWings in Concord, California: Clinical and Sterile.

Basically, it was nothing like the ads from an energy standpoint.

Big screens galore! But atmosphere? Forget about it. Sterile, clinical and robotic…

Too bad.

Also too bad is the fact that this particular location draws people visiting from other areas of the country looking to dine out at a familiar establishment. Out of state plates made for an easy “smash-and-grab” target in the parking lot.

AWSI, the B-Dub corporation should pay more attention to ensuring each of its outlets fully represent the brand from a hospitality and overall energy standpoint.

They should read this post and ponder buying the book.


And The Enchanted Jukebox Sez…

The robotic-ness of this song fits the B-Dub experience.


A snippet of the lyrics:

Buy it, use it, break it, fix it,
Trash it, change it, mail – upgrade it,
Charge it, point it, zoom it, press it,
Snap it, work it, quick – erase it,
Write it, cut it, paste it, save it,
Load it, check it, quick – rewrite it,
Plug it, play it, burn it, rip it,
Drag and drop it, zip – unzip it,
Lock it, fill it, call it, find it,
View it, code it, jam – unlock it,
Surf it, scroll it, pause it, click it,
Cross it, crack it, switch – update it,
Name it, rate it, tune it, print it,
Scan it, send it, fax – rename it
Touch it, bring it, pay it, watch it,
Turn it, leave it, start – format it.

Thanks for reading!


—Dossie & The Gang

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