AWSI: It’s a Game of Ratings…

Drama… The NBA Finals had lots of it as seen on Disney’s ABC and the Entertainment & Sports Programming Network (ESPN) which equaled huge ratings. As for Comcast/NBC and the NHL Stanley Cup Finals, both drama and ratings were lacking. Borrowing from the mouse’s playbook may be in order…

Let’s Rally and Protect this Prince!

A week before St. Exupery’s birthday. Let’s rally to “Protect this Prince”! Dear Netflix posts point the way…

SCMF Musings: Nike Ready to Leverage NBA Finals…

NBA Finals are “bigger than basketball” as sneakers have their “moment(s)” on a center stage in front of a large broadcast audience. Nike’s timely release of new LeBron Soldier shoes and a new ad campaign are proof that there was a lot on the line in Game 7.

AWSI: Dancing Police – The Challenge Goes Viral…

The Running Man challenge has been embraced by police departments from New Zealand, to NYC, to Detroit and LA and beyond.

AWSI: Bobblehead Jinx or ‘Coinci-jinx’ ??

An injury thwarts a gold glove outfielder from playing on his bobblehead day. Famous golfer finds the going rough during his bobblehead events. What gives?