The Snail Who Thinks He Can…

When we first heard about this movie, we were skeptical.  However, our mate, St. X reminded us how “what’s essential is invisible to the eye.”  In this case, let’s just say barely visible to the eye.  We’re referring to the story about a snail that wants to go fast. DreamWorks… more »

AWSI: Make ’em Move Promos – Part 2…

Chipotle Mexican Grill, the fast casual chain of burrito restaurants known for serving Food With Integrity, sent a direct marketing piece (via snail mail), which was pretty darn hilarious. The back is where the fun is at, so to speak. Check out the fine print! Someone certainly had fun writing… more »

AWSI: Make ’em Move Promos – Part 1…

We’ve noticed some pretty interesting (and creative!) promotions designed to get folks to move (try, buy, share, etc.). Here are a couple of examples. Today is convenience store, 7-Eleven’s 86th birthday which also means it is Free Slurpee® Day.  At participating stores, from 11 a.m. to 7 p.m. local time,… more »

AWSI: Is Life Imitating “The Simpsons”??

We do a lot of reading and observing. It’s fun and we always seem to find something that seems intriguing. For example, Monday’s Wall Street Journal featured a story (Mexican Regulator to Rule on Beer Sales) talking about how an upcoming ruling by Mexico’s antitrust regulator could end beer makers’… more »

AWSI – Solar-Powered Plane Reignites Pioneering Spirit

Our buddy St. X was very excited when Tommie told him this news. Late Saturday evening (at 11:09 pm Eastern Time / 23:09 hours) the Solar Impulse, a solar-powered aircraft, completed the final leg of a history-making cross-country flight, gliding to a smooth stop at New York’s John F. Kennedy… more »