This post has been in various stages of writing since the Robert Downey Jr. ads showed up. The focus seems to be on making the name HTC memorable — “It’s anything you want it to be,” we’re told. So we’re given possibilities that include: Humungous Tinfoil Catamaran Hot Tea Catapult… more »
AWSI: Shift from Crusty May Be Temporary…
August 22, 2013 by Leave a Comment
In the “A-HED” position of Tuesday’s Wall Street Journal there was a somewhat shocking story about how Parisians are preferring “the whitest, least-baked baguette on display.” That translates to shift in demand away from the classic “crusty” baguette. One baker who sells 1,500 baguettes every day said that 90% of… more »
AWSI: Farmers 15-Seconds of Smart is Awesome!
August 6, 2013 by 1 Comment
We think Farmers Insurance, and their agency of record RPA, are really on a roll from a creativity and breaking through standpoint. Back in January, they unveiled a series of 30-second , “It’s Smarter to Have a Plan” spots that were shown during college football bowl games. A nice break… more »
AWSI – Art Story is a Great (and Familiar) Concept…
July 25, 2013 by Leave a Comment
Strangely enough, we got wind of “Art Story” from TheWrap newsletter, not a Kickstarter push. This is an unconventional animated movie where a young boy and his grandfather end up on an adventure of lifetime when they get stuck in famous paintings. Stuck inside famous paintings? Where have we seen… more »
AWSI: Silents in San Francisco…
July 18, 2013 by Leave a Comment
I’ve been looking forward to this since I first read about it in the Pink Section of the San Francisco Chronicle on Sunday. The Last Edition, a 1925 silent film / drama that pits newspapermen against corruption will be shown at the San Francisco Silent Film Festival on Sunday, July… more »
