Nike’s “Write the Future” Campaign Kicks into Next Gear…

Nike isn’t an official sponsor of the 2010 FIFA World Cup.  That designation goes to Adidas, who paid $350 million for a seven-year deal which expires after the 2014 World Cup in Brazil.  As an official FIFA top tier partner, Adidas supplied game balls (the controversial Jabulani) and has outfitted… more »

IKEA Plans on Killing the Light (bulb)…

Last week, Swedish retailer IKEA announced they plan to to phase out all incandescent light bulbs in their U.S. stores starting August 1, 2010, as part of an environmental initiative that has a target date of incandescent bulb elimination by January 1, 2011.  No worries though.  IKEA also mentioned the… more »

Introducing the “Robo-Raptor”

The Wall Street Journal had a front page story about Robo-Raptors (It’s a Bird, It’s a Plan, It’s a Robotic Bald Eagle). It talked about Dutch ornithologist, falconer and mechanical engineer, Robert Musters who created a lifelike “RoBird” that can scare off other birds. “This bird can do what a… more »

Course Review: Stone Tree Golf & the Stone Age…

Golf stuck in the Stone Ages? That’s the general feeling after having spent an afternoon at the Stone Tree Golf Club in Novato.

LEGO Version of England vs. U.S. World Cup Match

In case you missed the FIFA World Cup match between England and the United States, here is a re-enactment of the highlights (lowlights?) using LEGOs. The U.S. got a historic result, a 1-1 draw with England to open the 2010 World Cup for both sides. Steven Gerrard opened the scoring… more »