If you’ve got an iPhone, you can engage with a particular Super Bowl ad on an entirely new level. According to MediaPost write-up, there will be an ad for Dockers (first appearance during the Super Bowl since 2002) where viewers who use the Shazam app will be taken to a… more »
Super Bowl Ad Watch: Go Daddy Does it Again
February 2, 2010 by Leave a Comment
The CEO and Founder of GoDaddy.com, Bob Parsons, has to be having a chuckle over this one. Traction gained from banned ad is priceless.
GroundHog to Text; Is Tweeting Far Behind?
February 2, 2010 by Leave a Comment
Updated 2 Feb 2010 – Fun post from Kara Swisher of All Things Digital. From 15 January 2010 AP had an eye-catching story this week about our favorite ground hog, Punxsutawney Phil. Anyone wanting to find out Phil’s Ground Hog Day (February 2) prediction can do so by texting “Groundhog”… more »
Off the Wall Jeans – Sony’s Up-cycling Project
January 26, 2010 by Leave a Comment
The Creativity Online website just posted a story about Sony’s Recycle Project Jeans. In brief, what Sony did was take outdoor banners that had been used for ad campaigns and turned them into jeans which they then sold by displaying them on the side of the Sony building in Tokyo…. more »
Google invades the Street
January 25, 2010 by Leave a Comment
I read about this in BrandFreak. Talk about product placement… Check out this bit of embedded branding! ###
