The National Museum of American History at the Smithsonian has just unveiled a collection devoted to the history of road safety. The collection includes costumes and body parts from two advertising icons from the 1980s and 1990s: Vince and Larry, the crash test dummies that were used to illustrate the importance of safe driving in 40-plus TV spots.
“You can learn a lot from a dummy”
Hard to believe that it was 24 year ago, when Leo Burnett introduced us to Vince and Larry, the spokes-dummies for the Ad Council and the National Highway Traffic Safety Administration.
You can find some examples of the ads on YouTube (see below).
These were quite effective and, if you search YouTube, you’ll see that Vince and Larry became a pop phenomena.
I wish they’d come back and do a series of PSAs to address today’s issue of Driving while Distracted (especially driving while texting).
###
Speak Your Mind