It’s Like This: When Marketing Lacks Strategy…

Sorry, but I couldn’t shake this image from my head. Too often marketing, especially in high tech, lacks a well-thought out game plan / strategy.

Lots of hand waving…

Yeah, it’s the “Wacky Waving Inflatable Arm Flailing Tube Man.”

Maybe it raises awareness, but were you truly effective? By that I mean, did your efforts increase engagement and lead to sales ($$ revenue)? At the end of the day, that’s really what’s paying the bills, right? No sales, no marketing budget… Get the picture?

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Sky Dancer Marketing Guy

Note: The reference “Wacky Waving Inflatable Arm Flailing Tube Man” comes from Family Guy (So wrong warning!)

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