Larry the Quaker Oats Man Gets a Makeover…

First of all, who knew his name was Larry? Second of all, really? Really??

According to a story in The Wall Street Journal, the Quaker Oats man has been updated, much like Betty Crocker a few years back. The point was to “reinvigorate the brand globally.”

Brand design firm, Hornall Anderson made small adjustments:

a) Larry now shows his shoulders, making him seem stronger and more vibrant,

b) Trimming his hair makes him look lighter and his neck longer.

c) They removed his double chin and smoothed the rolls and plumpness in his face and neck (They took about five pounds off him).

d) He still has crow’s feet and “a little sparkle in his eye.”

Here’s a video that accompanied the story.

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