Shirts Off for Southwest’s Bags Fly Free Ad

If you watched any of the March Madness NCAA basketball games, you mostly had a chance to view a very delightful ad that Southwest was running to promote their “Bags Fly Free” policy.

sw-b1

It is rare for me to call something delightful, but this one was clever and brilliant and full of energy. Plus, you could get the message in a noisy bar. The reaction of the lady seeing this exuberant display — being flashed by 10 ramp agents with letters painted on their chest — is priceless.

On Southwest’s website,  a behind the scenes video was posted on the company blog. Here it is. Fun Stuff!

Source: MediaPost Marketing Daily

Share and Enjoy !

0Shares
0 0

Enjoyed this read? Want more ponderables?

Sign up to our mailing list!

Our weekly DragonBustR Reader will provide you with a nice snapshot of what’s new and ponderable at Jedemi. Plus, you will get updates on The Jedemi Chronicles (Trilogy & Series).

 

Speak Your Mind

*