Edison in Paris – from YouTube?!

While doing research for Episode 1 of the Jedemi Chronicles (Note: Up to this point we’ve had prequels and a pilot), my path led me to Lost Pins in Paris. Specifically, I wanted to know if Thomas Edison (AKA “Tommie”) had spent time in the “City of Lights.” Sure enough,… more »

Don’t Do It! A Hockey Tradition Gets Squashed…

If you’ve watched Detroit Red Wing hockey in the past, you have probably seen fans throwing an octopus (or many octopi) onto the ice. The tradition dates back to 1952, when the octopus represented the eight wins it took to capture the Stanley Cup. The octopus first made its appearance… more »


McIlroy at The Masters: He needed a Doctor…

Anyone who has played golf knows how hard it is to keep it together during that 18-hole (3-4+ hour) journey. The battle is mental and physical. Getting into a groove is what we all want, where it feels effortless and things just go your way. Watching the wheels come off… more »

Pringles Purchased, Origins Pondered…

This week, it was announced that Diamond Foods Inc. has bought the Pringles brand from Procter & Gamble (P&G) for $1.5 billion. The transaction rids P&G of the last of its food brands, since it has shifted mostly to beauty and hygiene products, and builds on Diamond’s growing food portfolio…. more »


Thinking in Threes: New Ad Campaign for Vodka Moves Beyond the Bottle

There’s a new ad campaign hitting the airwaves during sporting events that may actually cause viewers to hit pause and rewind on their DVRs. It is for Three Olives Vodka of the UK (imported from England). There are several spots making the rounds care of Los Angeles-based M&C Saatchi. Featuring… more »