At the Hockey Rink, Lefties Rule, Especially in Canada…

The Olympic hockey matches have been especially riveting for me ever since I read an article in The New York Times by Jeff Klein (It’s Not Political, but More Canadians Are Lefties).  He pointed out that according to sales figures from hockey stick manufacturers, a majority of Canadian hockey players… more »

Soup: Neuromarketing & Why We buy

When I first read this story, “The Emotional Quotient of Soup Shopping Campbell’s Taps ‘Neuromarketing’ Techniques to Find Why Shelf Displays Left Some Customers Cold” in The Wall Street Journal (WSJ), I found myself talking at the newspaper.  Mucking around with labels and the merchandising of soup cans may garner… more »


GSP Does Chicken Right…

Goodby Silverstein & Partners (GSP) scored big time during the 2010 Super Bowl with its “Screamin’ Chicken” ads for Denny’s.  A story appearing on Monday in The Wall Street Journal said, “A Denny’s commercial, in which chickens scream in terror at the thought of the eggs needed to support the… more »

Super Bowl: Who Dat at Halftime?

Just remembered an excellent segment from the Animaniacs that is quite appropriate for the Super Bowl halftime show. ###


Super Bowl Ad Watch: Kia Toys…

From cute hamsters to cute toys. Kia has a new ad timed for the Super Bowl, “Joy Ride” that features a cast of characters that are life size toys. The promo is for the 2011 Sorento SUV.