One of the best parts of the “Lost” series finale was the clever Target ad that could have been easily missed if you blinked or had your TiVo in zoom mode. Fortunately, Target knew they were onto something good. The ads can be seen on their Facebook page. Here are… more »
Creative Looks at “Lost”
May 23, 2010 by Leave a Comment
Lost captured the imagination of a lot of viewers. As the series neared its final episode (Sunday, May 24), there were quite a few interesting videos posted. Here are a couple of examples.
Changing the Way Brainstorm Sessions are Run…
May 12, 2010 by Leave a Comment
Some really smart people at Wharton just published research that supports something I’ve known intuitively for years — that is, that group dynamics squish innovation. In a paper titled, “Idea Generation and the Quality of the Best Idea,” Wharton operations and information management professors Christian Terwiesch and Karl Ulrich, along… more »
LEGO Leverages AR at In-Store Kiosks
April 23, 2010 by Leave a Comment
LEGO is using augmented reality (AR) technology in some of their packaging to give customers ideas of the things they can build with the various kits. Created by augmented reality expert metaio, the LEGO boxes are designed to interface with kiosks in LEGO stores . How it works. Shoppers hold… more »
The Clever Little Bag — Puma’s New Take on the Shoe Box
April 16, 2010 by Leave a Comment
So simple. So classy. One wonders, why didn’t anyone think of it before? This week, Reuters reported sporting goods maker Puma will be switching over to eco-friendly packaging for its sneakers next year to reduce its carbon footprint. The new packaging, which will roll out in the second half of… more »
