This week’s edition of FSI What’s New & Notable is focusing on hot sauce. The FSI featured a ginormous burger that took up 50% of the ad. It was a drippy burger too, like the kind you see on Carl’s Jr. television ads. We aren’t burger people and were about… more »
What We’re Reading – the 0814 Edition
August 14, 2014 by Leave a Comment
As mentioned in May’s post, the Jedemi way is to have several books going at once. Having just completed Biz Stone’s “Things a Little Bird Told Me: Confessions of the Creative Mind,” which was awesome, it was time to get some new books in the mix. Check it out. … more »
FSI – What’s New and Notable – 001
August 13, 2014 by Leave a Comment
Anyone who gets a Sunday newspaper delivered to their doorstep (or driveway) knows that part of its considerable “thunk” are the ads that are included in the form of circulars and free standing inserts (FSI). We like them for several reasons. You can get a sense of what’s trending. You… more »
AWSI: Changing the Eye is a Good Thing!
August 10, 2014 by Leave a Comment
Last Sunday The New York Times had a nice “Table for Three” write-up featuring Michael Kors (MK) and a favorite of ours, Danny Meyer (DM). It appeared in the SundayStyles section, so it may have been missed by many readers who normally breeze by this part of the paper. The… more »
Staying Curious: The SISTEM51 Adventure
July 17, 2014 by Leave a Comment
Ad triggers curious mind and kicks off an adventure. What WAS the story in the back?
