AWSI – Solar-Powered Plane Reignites Pioneering Spirit

Our buddy St. X was very excited when Tommie told him this news. Late Saturday evening (at 11:09 pm Eastern Time / 23:09 hours) the Solar Impulse, a solar-powered aircraft, completed the final leg of a history-making cross-country flight, gliding to a smooth stop at New York’s John F. Kennedy… more »

Illuminating WSJ Photo-Op…

Thanks to this “Photo-Op: Idea Man” piece in the Weekend section of The Wall Street Journal, we got a glimpse of how light bulbs seemingly stimulated the imagination of artists in the early 1900s. The picture they ran made you stop and think: It is Hans Finsler’s 1927-28 photograph ‘Electric… more »


A Craft Beer Can with a Peel-Off Lid? Seems Like a Must Try…

Being a post holiday “light news” day, the AP story about brewers finding ways to make cans cool was eye-catching. There’s been a quest for quite some time to have craft beer (really good hoppy stuff) accessible for outdoor adventures.  That pretty much eliminates bottles.  Cans would be ideal. Lyons,… more »

AWSI: Battling for the Hearts and Minds of America…

On Wednesday, in the pre-July 4th holiday edition of The Wall Street Journal, Motorola (a Google Company) had a full-page ad on the back of the first section touting the forthcoming Moto X smartphone with an emphasis on “Designed by you. Assembled in the USA.” In that same “A” section,… more »


AWSI: Brits Ambush the 4th…

It’s been an interesting year for beer promotions. Dos Equis (The most interesting man in the world beer) a brand of Heineken USA, White Plains, N.Y., began the year with a Game Changer initiative that ran through March (and the St. Patrick’s Day celebration). Then Guinness took on Cinco de… more »