It was big news this week when 85-year old Vin Scully, “The Voice of the Dodgers” who has been their play-by-play announcer since 1950, was slated to take over the Dodgers’ twitter feed for the game between the Yankees and Dodgers at Yankee Stadium. Recalling a story I saw at… more »
DreamWorks Thinking Small? Maybe It’s More About Touchpoints…
June 19, 2013 by Leave a Comment
The headline said small, but there was a big picture of Shrek smack dab in the middle of my business section giving me a “what up?” look. The news, as reported by Benny Evangelista of the San Francisco Chronicle, was the announcement made by Netflix about a multi-year deal signed… more »
Another Birthday? Lose the Fence…
June 18, 2013 by Leave a Comment
Do you feel older? That’s what I was asked as another birthday came and went. Really? My mind immediately went to the 1937 classic movie by Frank Capra, “Lost Horizon.” Age is a limit we impose upon ourselves. You know, each time you Westerners celebrate your birthday, you build another… more »
Life Imitating Art: Apple’s Campaign Sounds Mad Men-Like…
June 14, 2013 by 2 Comments
By now you’ve probably seen and heard the new Apple ad campaign. Titled “Our Signature,” the pacing and voice felt to me to be very similar to Don Draper’s Carousel pitch from an episode of Mad Men. Adweek wrote about the campaign and included the copy: “This is what matters…. more »
The La Boulangification of Starbucks: Can They Pull it Off?
June 12, 2013 by Leave a Comment
Corby Kummer, the author of “The Joy of Coffee” and “The Pleasures of Slow Food,” did an extensive story for Smithsonian.com that delved into the background of La Boulange, a San Francisco bakery that Starbucks purchased a year ago for $100 million to up its game in pastries and food…. more »
