AWSI: Changing the Eye is a Good Thing!

Last Sunday The New York Times had a nice “Table for Three” write-up featuring Michael Kors (MK) and a favorite of ours, Danny Meyer (DM). It appeared in the SundayStyles section, so it may have been missed by many readers who normally breeze by this part of the paper. The… more »

Sunday Musings – By Changing Ourselves We Can Change the World…

It has been a really nutty week.  The world seems to be spiraling out of control with so many matters of importance seemingly shunted aside by leaders who should know better. I totally get why Rat did that. That “It is what it is” phrase represents a fork in the… more »

Rocky on Broadway: Making the Concept Fly…

The Sunday New York Times had an eye-catching ad for the musical, ROCKY, that, quite frankly, was suitable for framing. From the “Story & Score” to “Gloves” to “Fight Choreography” to “Live Video Coverage” and more, the ad did its job to let the reader know that this was a well-thought-out performance.

By-Product Discovery: Rework & Kingsford…

While reading a book called “Rework” by by Jason Fried and David Heinemeier Hansson, I made a fascinating discovery.  In the Progress section, the essay titled “Sell your by-products,” pointed to something that one might classify as either a “fast fact” or a “bet you didn’t know.” Henry (Model T)… more »

Pinteresting Way to Reach Target Customers…

While flipping through the various circulars (ads) that come with the Sunday paper, we came upon an attention getter from Target. They showed sale items in the context of what you could bake. The theme, of course, was the upcoming Easter holiday. Right smack in the middle of the page, the words “dessert pinspiration” appeared along with the Pinterest logo.