AWSI: Hoping To Compete; HTC Tries to Stay Relevant

This post has been in various stages of writing since the Robert Downey Jr. ads showed up. The focus seems to be on making the name HTC memorable — “It’s anything you want it to be,” we’re told.   So we’re given possibilities that include: Humungous Tinfoil Catamaran Hot Tea Catapult… more »

Let’s Talk Says Square…

John Tozzi, a reporter for Bloomberg Businessweek,  interviewed Square CEO Jack Dorsey about his Let’s Talk project — a new North American event series designed to bring business owners together to collaborate, connect and strengthen their communities.  Today the free event hits St. Louis. You can read the announcement about the… more »

Firing Up Social Media for New a Taco…

Available at a Taco Bell near you is the new Fiery Doritos Locos Tacos (DLT). The third offering within the brand’s most successful product platform ever – with 600 million sold since March 2012 – it combines spicy chili with a hint of lime flavor in a crunchy red shell…. more »

Hollywood’s Blockbusters: Service Offerings??

In the August 4 edition of the NY Times Sunday Magazine, Heather Havrilesky “riffed” about the 1975 movie by Steven Spielberg called “Jaws” which has been credited with launching the obsession with summer blockbusters — namely because it was the first movie to make more than $100 million at the… more »

Circling Back: Twinkies Gaining Traction as Dude Food…

It’s been just about a month since we wrote about the return of Twinkies (They’re B-a-a-c-c-k: Twinkies Make Early Appearance at Wal-Mart). According to AdWeek, $3 million was spent on the campaign to reintroduce Twinkies to the market and the company can barely keep up with demand. They shipped 85… more »