AWSI: Farmers 15-Seconds of Smart is Awesome!

We think Farmers Insurance, and their agency of record RPA, are really on a roll from a creativity and breaking through standpoint.  Back in January, they unveiled a series of 30-second , “It’s Smarter to Have a Plan” spots that were shown during college football bowl games.  A nice break… more »

Today’s Ponderable… The Wright Thing – Part 1

Let me throw something out there for you to mull over.  It is something I stumbled upon as I was connecting the dots after learning that the son of Frank Lloyd Wright (“elevating American society through architecture”), John Lloyd Wright invented Lincoln Logs. I was thinking about the environment John… more »

Bose & Insatiable Curiosity…

Up until this week, whenever I encountered the word Bose I immediately thought “expensive” — high end audio equipment that never goes on sale, even at the outlets. To invest in Bose speakers was a splurge purchase, and splurge I did. I am quite pleased with the sound coming from… more »

Circling Back: Let’s Go Exploring!

In the beginning of June, I did a post about Will Leitch‘s excellent adventure (Leitch Across America). Today, I’m reminded (thanks, guys!) of what he put in the closing paragraph of his tour’s kick-off post. To quote the final “Calvin & Hobbes,” it’s a magical world out there. Let’s go… more »

They’re B-a-a-c-c-k: Twinkies Make Early Appearance at Wal-Mart

One of the big stories making the “Summer Friday” news was the return of Twinkies to Wal-Mart ahead of schedule. Per USA Today, the world’s largest retailer says it is selling the snack cakes at about 1,600 stores starting Friday and that about 3,000 of its 4,000 U.S. stores should… more »