Mini USA Challenges Porsche – Wins on Publicity Front…

You may have seen the full page ads where the Mini is calling out Porsche.  Part of a campaign developed by Mini’s agency’s Butler, Shine, Stern & Partners, there is an extensive Facebook component (www.facebook.com/MINIUSA) which includes a very funny video where the Mini U.S. president Jim McDowell throws down… more »

Viewing “The Hurt Locker” in Another Dimension…

Much has been said about the mega-blockbuster, Avatar being available in 3-D (as in third dimension) — a viewing format that requires special glasses.  3-D is picking up steam in Hollywood because it is supposed to be more engaging. The thing is, I discovered that there is another way to… more »

Origins of Jedemi – The Timeline

A huge part of the Jedemi project was the timeline I put together in Excel.  I was working off a hunch that these “spirits from the past” knew each other and/or were exposed to similar influencers. So here are a few snapshots from that huge spreadsheet I put together. Not… more »

Behind the Scenes: Dancing with Sousaphones…

There was a very interesting story in The New York Times that delved a bit behind the scenes of two marching bands: the Human Jukebox of Southern University and the Ohio State University Marching Band. One of the things the article talked about how “the pageantry and power that a… more »

Blending Quality of Life and Fresh, Seasonal Food

I stumbled upon an old issue of Fortune Small Business the other day and found a very inspiring story about how Alice Waters started Chez Panisse. It talked about the challenges she had back in 1971 when she first opened in her place in Berkeley, California. “In no time I… more »