AWSI: Weber’s Gourmet BBQ System is Cool But Incomplete…

The Home Depot “Thrill of the Grill” page on their weekly ad drew our attention to a “new!” $399, “EXCLUSIVE WEBER SPIRIT E-210 2-BURNER GAS GRILL FEATURING GOURMET BBQ SYSTEM.” Yes, those were Home Depot’s shouts (as in all caps). Seriously though… what’s not to like about a BBQ which… more »

AWSI: Lacoste’s Beautiful Sport Ad Has Wings…

The Lacoste ad (Tagline: Life is a Beautiful Sport) which appeared in the Sunday NY Times caught our eye. The gentleman on the light pole reminded us of one of our favorite movies: Wings of Desire by Wim Wenders. There is no specific all to action. The impression it left… more »

Staying Curious: What We Learned from a Unwatchable Show…

AMC’s Mad Men series is part way through its last season. For a while now, it has fallen off the list of “must see” TV. In fact, this season, we have resorted to reading the recaps from AdAge and Barbara Lippert’s Mad Blog before deciding whether to invest time actually… more »

Pinteresting Way to Reach Target Customers…

While flipping through the various circulars (ads) that come with the Sunday paper, we came upon an attention getter from Target. They showed sale items in the context of what you could bake. The theme, of course, was the upcoming Easter holiday. Right smack in the middle of the page, the words “dessert pinspiration” appeared along with the Pinterest logo.

AWSI: Inspired by a Railroad?

Tommie brought this to our attention.  The USA Olympic hockey team (men and women) has a logo on its uniform that looked really, really familiar.  So he did some digging. According to the Union Pacific website, its shield is “one of the nation’s most respected and recognized corporate logos; a… more »