This post has been in various stages of writing since the Robert Downey Jr. ads showed up. The focus seems to be on making the name HTC memorable — “It’s anything you want it to be,” we’re told. So we’re given possibilities that include: Humungous Tinfoil Catamaran Hot Tea Catapult… more »
Firing Up Social Media for New a Taco…
August 23, 2013 by 1 Comment
Available at a Taco Bell near you is the new Fiery Doritos Locos Tacos (DLT). The third offering within the brand’s most successful product platform ever – with 600 million sold since March 2012 – it combines spicy chili with a hint of lime flavor in a crunchy red shell…. more »
Circling Back: Twinkies Gaining Traction as Dude Food…
August 14, 2013 by 1 Comment
It’s been just about a month since we wrote about the return of Twinkies (They’re B-a-a-c-c-k: Twinkies Make Early Appearance at Wal-Mart). According to AdWeek, $3 million was spent on the campaign to reintroduce Twinkies to the market and the company can barely keep up with demand. They shipped 85… more »
This is Us Promos where Creativity Abounds…
July 31, 2013 by 1 Comment
Saw a story via AdWeek (AdFreak) about ESPN having a show this week where they pay tribute to the top “This Is SportsCenter” ads. Launched in 1995 by Wieden + Kennedy in New York, the campaign—originally inspired by the mockumentary This Is Spinal Tap—hasn’t changed much over the years. And… more »
AWSI: Make ’em Move Promos – Part 2…
July 15, 2013 by Leave a Comment
Chipotle Mexican Grill, the fast casual chain of burrito restaurants known for serving Food With Integrity, sent a direct marketing piece (via snail mail), which was pretty darn hilarious. The back is where the fun is at, so to speak. Check out the fine print! Someone certainly had fun writing… more »
