One of the big stories making the “Summer Friday” news was the return of Twinkies to Wal-Mart ahead of schedule. Per USA Today, the world’s largest retailer says it is selling the snack cakes at about 1,600 stores starting Friday and that about 3,000 of its 4,000 U.S. stores should… more »
New Normal: The Original Red Bull-Sized Can for Soda Beverages…
People are pretty familiar with the Red Bull energy drink. Parodied on Futurama (Slurm), it comes in a skinny can (250ml of fluid) that is pretty much made for quick consumption (For sure, it doesn’t fit well in the standard size cup holder — which is another incentive). No doubt… more »
Chevy Swings & Misses or Is Called Out? You Decide…
In baseball there are the obvious strikes (think swing and miss) and the called strikes which are subject to the home plate umpire’s interpretation of the strike zone that game or inning. This Video Critique article (Chevrolet Impala Strikes Out With Baseball Analogy) fits into the latter category for it… more »
AWSI: Battling for the Hearts and Minds of America…
On Wednesday, in the pre-July 4th holiday edition of The Wall Street Journal, Motorola (a Google Company) had a full-page ad on the back of the first section touting the forthcoming Moto X smartphone with an emphasis on “Designed by you. Assembled in the USA.” In that same “A” section,… more »
AWSI: Brits Ambush the 4th…
It’s been an interesting year for beer promotions. Dos Equis (The most interesting man in the world beer) a brand of Heineken USA, White Plains, N.Y., began the year with a Game Changer initiative that ran through March (and the St. Patrick’s Day celebration). Then Guinness took on Cinco de… more »