Tommie caught a glimpse of this 4-minute video that went super-viral in just one day. As a promo for the European Tour, where the Irish Open is currently being played, golf professional Rory McIlroy is being challenged by a robot to hit washing machine targets. It is a throwback challenge…. more »
AWSI: Crunch Controversy…
June 22, 2013 by 1 Comment
It was brought to my attention (Thanks, Tommie!) that there was a disturbance this week that spanned from U.S. Navy headquarters to the cereal aisles of your local grocery store. Apparently, Cap’n Crunch is NOT a captain after all. A super astute writer noticed (and posted) that the legendary cereal… more »
Life Imitating Art: Apple’s Campaign Sounds Mad Men-Like…
June 14, 2013 by 2 Comments
By now you’ve probably seen and heard the new Apple ad campaign. Titled “Our Signature,” the pacing and voice felt to me to be very similar to Don Draper’s Carousel pitch from an episode of Mad Men. Adweek wrote about the campaign and included the copy: “This is what matters…. more »
Wonderfilled Campaign Takes Oreo to New (and Better) Level
May 15, 2013 by Leave a Comment
During the weekend, a new Oreo ad campaign broke that was quite refreshing, especially compared to the Super Bowl “Cream or Cookie” debate. And the double stuffed Oreo lick-off with famous people (i.e. the Mannings) years earlier sticks in my mind, but not in a good way. So when I… more »
GS&P Celebrates 150 Years with Fun Video…
May 11, 2013 by Leave a Comment
For good clean fun, check out this humorous piece produced by the creatives at Goodby, Silverstein & Partners (GSP). Some favorite lines include: “Have you any milk?” and “Boards with stories on them.” In context, this will make a lot more sense. It was a team effort: Great for awareness… more »
