Thanks to Brand Whisperer, Metropoulos, Hostess and Twinkies are surviving and thriving with an IPO coming soon. Also, look for fried Twinkies in a Wal-Mart near you. The playbook sounded familiar to us…
SCMF Musings: Big Boy vs. Big Boy – Who Knew?
July 6, 2016 by 1 Comment
A Big Boy is a Big Boy is a Big Boy, right? Not exactly. We discovered the makeover in this headline was NOT the Big Boy we thought…
What We’re Reading – the 0716 edition
July 2, 2016 by 1 Comment
Two television series dominate the current reading stack. Sports continue to amuse and the discovery of Krazy Kat has been delightful. Check out what we’re reading!
AWSI: It’s a Game of Ratings…
June 30, 2016 by Leave a Comment
Drama… The NBA Finals had lots of it as seen on Disney’s ABC and the Entertainment & Sports Programming Network (ESPN) which equaled huge ratings. As for Comcast/NBC and the NHL Stanley Cup Finals, both drama and ratings were lacking. Borrowing from the mouse’s playbook may be in order…
SCMF Musings: Is $8 Cereal the New $4 Toast?
June 30, 2016 by Leave a Comment
Has hipster toast given way to gourmet cereal? Kellogg’s to offer playful recipes in their Times Square cafe opening July 4.
