NVC the 0710 Edition: Transitions BlackBerry, Martha Stewart, Ramsey, Mr. Clean and More…

This has shaped up to be a “transitions” edition with some rewind and some re-imagining thrown in. BlackBerry EOL, Martha Stewart and Facebook Live (It’s a good thing!), Gordon Ramsey dashes for Glu Mobile and Mr. Clean sings?! Read on!

AWSI: Twinkies are a Survivor Thanks to the Brand Whisperer…

Thanks to Brand Whisperer, Metropoulos, Hostess and Twinkies are surviving and thriving with an IPO coming soon. Also, look for fried Twinkies in a Wal-Mart near you. The playbook sounded familiar to us…

SCMF Musings: Big Boy vs. Big Boy – Who Knew?

A Big Boy is a Big Boy is a Big Boy, right? Not exactly. We discovered the makeover in this headline was NOT the Big Boy we thought…

What We’re Reading – the 0716 edition

Two television series dominate the current reading stack. Sports continue to amuse and the discovery of Krazy Kat has been delightful. Check out what we’re reading!

AWSI: It’s a Game of Ratings…

Drama… The NBA Finals had lots of it as seen on Disney’s ABC and the Entertainment & Sports Programming Network (ESPN) which equaled huge ratings. As for Comcast/NBC and the NHL Stanley Cup Finals, both drama and ratings were lacking. Borrowing from the mouse’s playbook may be in order…