NVC the 031316 Edition

We are still moping about trying to accept the news that one of our favorites (and inspiration for our #SCMF) has been jettisoned. Jonathan Goldsmith (AKA “Most Interesting Man in the World”) will no longer be the one saying, “I don’t always drink beer, but when I do, I drink Dos Equis.” What’s next for the brand and Goldsmith?

SCMF Musings: Boomwich & Fiery Cheetos

While reading the Lucky Peach Versus issue, we came across a story mentioning about a place called Boomwich which offers a cheesesteak in which the cheese has been partly replaced with crumbled Flamin’ Hot Cheetos.

AWSI: The Rio Advertising Games HAVE Begun…

While perusing AdAge, we came upon this story (Non-Sponsors With Olympic Dreams Must Beat March 27 Deadline: New Sponsorship Rules Alter Olympic Marketing Playbook). Say what? How can that be?

NVC the 030616 Edition

Playfulness and youthfulness seemed to be the themes of the week. In this edition of NVC, we’ll cover post-Oscar buzz, a seemingly ageless NHL player, and more…

What We’re Reading – the 0302 edition

February flew on by. Even with the extra Leap Day, we still didn’t get as far as we’d like on the reading front. And, of course, more interesting things snuck their way in.