The headline shouted, “49ers linebacker Aldon Smith stabbed at party.” The first thought that crossed my mind was, did it happen after midnight? According to the story in the San Francisco Chronicle, “Deputies responded to a 911 call at 2:14 a.m. Saturday. The caller reported multiple gunshots came from a… more »
Berkeley Bassist Talks Music, Synergy and Connecting…
June 30, 2012 by Leave a Comment
On Friday, a benefit was held for Berkeley, Calif-based musician Kurt Ribak at Armando’s of Martinez. Ribak (pronounced REE-bok, like the shoes) was severely injured in an automobile accident on June 19. The extensive injuries to his left arm & hand mean that Ribak, a bassist, will be unable to… more »
Timing is Everything – Brands Miss Opportunities for Engagement…
June 26, 2012 by Leave a Comment
According to a story that appeared in Marketing Daily, many brands are not properly leveraging social media channels to get the word out. The writer, Sarah Mahoney, referenced a study done by Yesmail Interactive titled, “Using Digital Market Intelligence to Drive Multi-Channel Success.†Michael Fisher, president of Yesmail, told Marketing… more »
Ad Copy & Making it Matter…
June 21, 2012 by Leave a Comment
While perusing The Wall Street Journal, I came upon one of HP’s new “Make it matter” ads with the headline: Twice the impact. Half the cost. For some strange reason, I stopped to read it. What caught my eye immediately was the use of footnotes (“fine print ahead!”). The ad… more »
Respect Yourself — A Good Message from an Unusual Source
June 20, 2012 by Leave a Comment
Looking at some old videos I put together got me on a Bruce Willis tangent. Not too many people know about the “Return of Bruno” album. Here’s Willis and the Pointer Sisters. I had used his cover of “Secret Agent Man” for a company video a long time ago. That… more »
