The Creativity Online website just posted a story about Sony’s Recycle Project Jeans. In brief, what Sony did was take outdoor banners that had been used for ad campaigns and turned them into jeans which they then sold by displaying them on the side of the Sony building in Tokyo…. more »
Archives for January 2010
Google invades the Street
January 25, 2010 by Leave a Comment
I read about this in BrandFreak. Talk about product placement… Check out this bit of embedded branding! ###
Changing the Definition of Fast Food – The Chipotle Story
January 23, 2010 by Leave a Comment
According to a study conducted by Technomic (“Status and Future of Fast Foods: Consumer Trend Report” ), the perception of fast food is no longer confined to quick-service, drive-thru restaurants and convenience stores. The food industry research and consulting firm noted that a dual concept has emerged, consisting of traditional… more »
Silly Phrases…
January 16, 2010 by 1 Comment
Mash-ups or misuse? Where do those silly phrases come from? Do you even notice them?
Bud’s Fetching Clydesdale Tops Most Liked Ad List…
January 15, 2010 by Leave a Comment
According to a survey conducted by The Nielsen Company, the Budweiser Clydesdale ad where the horse fetches a large tree, topped the list of “Top 10 Most Liked Commercials” and “Top 10 Most-Recalled TV Commercials” for 2009. The survey covered January through November 2009 and is heavily weighted towards ones… more »
