Last week, ESPN said the Wednesday morning FIFA World Cup match between the United States and Algeria — in which the Americans scored a dramatic goal in stoppage time to earn a 1-0 win and a spot in the Round of 16 — was the highest-rated and most-watched soccer game… more »
Archives for June 2010
An Close Encounter With Greatness…
June 27, 2010 by Leave a Comment
The ad ran in The Wall Street Journal on Thursday. Great timing considering the level of interest in the 2010 FIFA World Cup had ratcheted up considerably with the United States making just made it into the “knockout round” the day before (See “The Americans Have Landed” which appeared on… more »
Nike’s “Write the Future” Campaign Kicks into Next Gear…
June 26, 2010 by 1 Comment
Nike isn’t an official sponsor of the 2010 FIFA World Cup. That designation goes to Adidas, who paid $350 million for a seven-year deal which expires after the 2014 World Cup in Brazil. As an official FIFA top tier partner, Adidas supplied game balls (the controversial Jabulani) and has outfitted… more »
IKEA Plans on Killing the Light (bulb)…
June 19, 2010 by Leave a Comment
Last week, Swedish retailer IKEA announced they plan to to phase out all incandescent light bulbs in their U.S. stores starting August 1, 2010, as part of an environmental initiative that has a target date of incandescent bulb elimination by January 1, 2011. No worries though. IKEA also mentioned the… more »
Introducing the “Robo-Raptor”
June 17, 2010 by Leave a Comment
The Wall Street Journal had a front page story about Robo-Raptors (It’s a Bird, It’s a Plan, It’s a Robotic Bald Eagle). It talked about Dutch ornithologist, falconer and mechanical engineer, Robert Musters who created a lifelike “RoBird” that can scare off other birds. “This bird can do what a… more »
