Ad Copy & Making it Matter…

While perusing The Wall Street Journal, I came upon one of HP’s new “Make it matter” ads with the headline: Twice the impact. Half the cost. For some strange reason, I stopped to read it.  What caught my eye immediately was the use of footnotes (“fine print ahead!”). The ad… more »

Respect Yourself — A Good Message from an Unusual Source

Looking at some old videos I put together got me on a Bruce Willis tangent. Not too many people know about the “Return of Bruno” album. Here’s Willis and the Pointer Sisters. I had used his cover of “Secret Agent Man” for a company video a long time ago. That… more »

Take a Break! Good for Creativity & Productivity…

Phyllis Korkki’s Workstation column (“To Stay on Schedule, Take a Break”) in the Sunday New York Times recently covered the importance of taking breaks. A growing body of evidence shows that taking regular breaks from mental tasks improves productivity and creativity — and that skipping breaks can lead to stress… more »

Loving What You Do and Covering the Nut…

There was a really good point was made in Adam Davidson’s “It’s the Economy” column which appears on Sundays in The New York Times Magazine. He was discussing the survival of mom-and-pop shops in the Greenwich Village. In fact, he set out on a mission to find out how in… more »

Smashing Approach to Learning What’s in a Klondike Bar…

A funny thing happened on my way to research my MLB “No Han” rant, I stumbled onto an ad that was awesome in the lower right corner for Klondike’s Flavor Chamber. Nice name. But what it really stands for is Smash the Klondike Bar or Choco Taco to see what’s… more »