“What’s essential is invisible to the eye…” Anyone who has worked with me knows that I have a constant flow of creative ideas that I somehow manage to capture from time to time, in my journal or on a napkin or, if I’m really being structured, in mock-ups using PowerPoint…. more »
LA Dodgers Tickets are Oscar Mike
August 12, 2009 by Leave a Comment
As I was perusing my Wall Street Journal, this story popped out… leading with the number 65. I thought to myself, what the heck is a “Ticket Truck“? Apparently, the Los Angeles Dodgers just unveiled the baseball club’s first mobile ticketing unit.
Intro to the Maker’s Series: From Mind to Market…
August 11, 2009 by Leave a Comment
Creativity is basically the process of making, of bringing into being. — Rollo May We are inundated with products with all kinds of purposes on a daily basis. Just look at the ads in the Sunday paper, or visit the iTunes Store that boasts over 65,000 apps, or try to… more »
Mad Men Yourself — Season 3’s Attention Getter
July 31, 2009 by Leave a Comment
There’s something about AMC’s Mad Men series that brings out the creative in force… not that a show about the advertising industry set in 1960s New York wouldn’t. Last year, before the start of the second season, a New York City subway car was taken over and decorated from floor… more »
Bubbly Milk !? Coca-Cola Testing in NYC
July 29, 2009 by Leave a Comment
It’s been referred to as tasting “like a birthday party for a polar bear.” That could be appropriate considering the Coca-Cola’s history of incorporating polar bears in their advertising. According to two different reports, it looks like Coca-Cola is hoping a new fizzy milk drink could become a hit with… more »
