Mini USA Challenges Porsche – Wins on Publicity Front…

You may have seen the full page ads where the Mini is calling out Porsche.  Part of a campaign developed by Mini’s agency’s Butler, Shine, Stern & Partners, there is an extensive Facebook component (www.facebook.com/MINIUSA) which includes a very funny video where the Mini U.S. president Jim McDowell throws down… more »

Blackhawks & that Catchy Tune

Watching the Stanley Cup hockey playoffs and finals on HD is always a treat. You feel like you’ve got front row seats (on the glass without paying the exorbitant price). Got to watch a lot of the Chicago Blackhawks as they eliminated the San Jose Sharks as they blasted their… more »

Nike’s 3-Min Futbol Film: Anything Can Happen…

Nike has unveiled an action-packed film that brings together some of the world’s greatest players to inspire football (AKA soccer) lovers and sports fans leading up to the 2010 FIFA World Cup. The epic three-minute “Write the Future” film takes the viewer on an incredible journey that warrants repeating because… more »

Creative Looks at “Lost”

Lost captured the imagination of a lot of viewers. As the series neared its final episode (Sunday, May 24), there were quite a few interesting videos posted. Here are a couple of examples.

LEGO Leverages AR at In-Store Kiosks

LEGO is using augmented reality (AR) technology in some of their packaging to give customers ideas of the things they can build with the various kits. Created by augmented reality expert metaio, the LEGO boxes are designed to interface with kiosks in LEGO stores . How it works. Shoppers hold… more »