Mad Men Yourself — Season 3’s Attention Getter

premiereaug16There’s something about AMC’s Mad Men series that brings out the creative in force… not that a show about the advertising industry set in 1960s New York wouldn’t.

Last year, before the start of the second season, a New York City subway car was taken over and decorated from floor to ceiling to look Mad-Men-esque.

Advertising agency, JWT, ran a brand spot on the Mad Men DVD set, that featured creative that spelled out the words “mad men” using letters and logos from the ad agency’s global client roster. The spot, which carried the tagline, “Making brands famous since 1864,” appeared at the outset of the first disc in a four-disc set produced by Lionsgate.

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This year, leading up to the premier of Mad Men season three on August 16, AMC is running an “-ize me” avatar creator promo at MadMenYourself.com. Type in that URL and you will be directed to a page where you can custom create your own cartoon 1960s ad man or mistress from body type to clothing to beverage of choice.

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“Fueled” by Eight O’Clock Coffee, the site lets you export your “Mad” creation as a social media profile picture. For many, social media means Facebook, which also means silly quizzes. As part of this promo, there will also be a “Which Mad Man Are You?” quiz game and Mad Men e-cards. Both are scheduled to launch on August 10.

Warning! Adobe Flash Player 10 is required! That means if you try it from your iPhone/iPod Touch, you’ll be out of luck.

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