Small is Fearless: MINI USA Ad Shows Olympic Spirit…

MINI USA has a really cool commercial out that plays up its small stature. The visuals are quick cuts: A short boy faces off against a tall boy on a dirt backyard soccer pitch. A short mixed martial arts fighter goes against a tall one in a dark cage. A short basketball player takes on a tall one.

Win Small : Small is a long shot. Small is fearless. Small works harder.

All of this is set to music from the Punk band, Living Things (Bombs Below).

Check out the extended version here.

I found this piece pretty darn inspirational. Excellent work by Sausalito’s Butler, Shine, Stern & Partners.


Source: Adweek

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