Stop reading if you’ve heard it before. What?
Actually, please keep reading because this is pretty darn hilarious.
I was reminded of it after watching Episode 606 of Mad Men (AKA The Chevy Episode). I was acutely aware of Don and others saying, “What?”
Which reminded me that I had found (via a mention on Twitter I believe), a video where someone edited a bunch of Don Draper’s “what?” utterances. See it below.
Seems to me this could be the basis of a drinking game.
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And while on the subject of Episode 606, here’s something I found. Apparently, the XP-887 Chevy project they were pitching was for… the Chevy Vega (what?!).
My source was FastCoCreate.com:
On the most recent episode of Mad Men, Sterling Cooper Draper Pryce ended up being one of many agencies trying to get in on a top-secret project from Chevy. Through means that are perhaps too spoileriffic to mention here, Jon Hamm’s Don Draper and co. managed to land the account.
The prized Chevy project in the episode carries the alphanumeric title XP-887. This title actually corresponds to that of a real-life effort on Chevy’s part to create GM’s first all cast-aluminum engine. The ambitious product, which went to market as the Chevy Vega, was initially received with much praise and hype. (It was named Motor Trend Car of the Year.) The gold-plated sheen of hype soon decayed into rust, however, when it was revealed that the insufficiently protected body of the car did the same rather easily.
You can read more about the Chevy Vega and “what” went wrong here.
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