The ad ran in The Wall Street Journal on Thursday. Great timing considering the level of interest in the 2010 FIFA World Cup had ratcheted up considerably with the United States making just made it into the “knockout round” the day before (See “The Americans Have Landed” which appeared on… more »
Nike’s “Write the Future” Campaign Kicks into Next Gear…
June 26, 2010 by 1 Comment
Nike isn’t an official sponsor of the 2010 FIFA World Cup. That designation goes to Adidas, who paid $350 million for a seven-year deal which expires after the 2014 World Cup in Brazil. As an official FIFA top tier partner, Adidas supplied game balls (the controversial Jabulani) and has outfitted… more »
IKEA Plans on Killing the Light (bulb)…
June 19, 2010 by Leave a Comment
Last week, Swedish retailer IKEA announced they plan to to phase out all incandescent light bulbs in their U.S. stores starting August 1, 2010, as part of an environmental initiative that has a target date of incandescent bulb elimination by January 1, 2011. No worries though. IKEA also mentioned the… more »
Introducing the “Robo-Raptor”
June 17, 2010 by Leave a Comment
The Wall Street Journal had a front page story about Robo-Raptors (It’s a Bird, It’s a Plan, It’s a Robotic Bald Eagle). It talked about Dutch ornithologist, falconer and mechanical engineer, Robert Musters who created a lifelike “RoBird” that can scare off other birds. “This bird can do what a… more »
Course Review: Stone Tree Golf & the Stone Age…
June 16, 2010 by 1 Comment
Golf stuck in the Stone Ages? That’s the general feeling after having spent an afternoon at the Stone Tree Golf Club in Novato.
